With a slightly dampened cloth, clean the surface of your shoes before letting them dry naturally on shoetrees.
Then, nourish the leather with small touches of the same colour renovating cream by making circular movements with a clean cloth. Let dry and remove the excess product with a brush in horizontal back and forth movements.
Finally, apply a wax that matches the color of the leather and rub your shoes with tights or polishing glove to bring out their shine.
You can also use a cream or a shoe polish of a darker shade to intensify the patina of your shoes.
To take it a step further, you can shoe shine the toe box and the counters of your shoe. To do so, dab your waxed cloth in a drop of water and operate circular movements on the leather. Repeat until you achieve the desired degree of glaze.