With a slightly dampened cloth, clean the surface of your shoes before letting them dry naturally on shoetrees.
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Then, nourish the leather with small touches of the same colour renovating cream by making circular movements with a clean cloth. Let dry and remove the excess product with a brush in horizontal back and forth movements.
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Finally, apply a wax that matches the color of the leather and rub your shoes with tights or polishing glove to bring out their shine.
You can also use a cream or a shoe polish of a darker shade to intensify the patina of your shoes.
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To take it a step further, you can shoe shine the toe box and the counters of your shoe. To do so, dab your waxed cloth in a drop of water and operate circular movements on the leather. Repeat until you achieve the desired degree of glaze.